The wellness industry is forecast to grow at an astonishing 9.9% a year, which makes it simultaneously an opportunity and a challenge. It’s a thriving industry with strong competition, so you have to stand out.
And while you may start out with a compassion for and connection with your target market, your customers won’t necessarily return the sentiment. To make this connection a two-way street you need one thing: powerful branding. Let’s take a look at three crucial factors in branding a health and wellness venture in 2023.
3 Factors For Successfully Branding Your Health And Wellness Venture
Know Your Brand Inside Out
For powerful branding, your business venture needs an identity that stands above and beyond the basic provision of services. You have to understand your business’s fundamental values and position them as intrinsically connected to your customers’ deepest beliefs.
Once fully realized, this identity will connect with your client base on a deeper level to secure a permanent position as a sector leader in the minds of your customers. And indeed, wellness should be the ultimate aim of any marketing initiative, so wellness brands are ideally placed to leverage the individual instinct for self-improvement in their branding.
With a sense of your brand’s deeper values, you can ask whether you’re positioning yourself as disruptive in the sector or is old-school reliability a premium value? Are you choosing wellness business names that orbit current naming trends, tradition, and trustworthiness or that appeal to the emotions and vulnerabilities of your customers and clients?
With a deeper understanding of how your business’s values will position your brand, you can begin to strategize for long-term business success. Too many ventures in the health and wellness sector fail to capitalize on a strong idea by neglecting to build a brand strategy.
Your brand business plan should include the following details:
- Brand Definition: A detailed description of your business’s orientation and values that can be drawn on for marketing inspiration.
- A Complete List of Services: An exhaustive description of the services you offer to customers and clients
- Market Research: Identify the problems facing your clients and build your brand strategy around clear solutions.
- Competitor Analysis: Understand who your competitors are, what they do well, and where they fail. Ask yourself how you can make your brand stand out in the sector.
- Marketing Strategy: A mid-term roadmap for your marketing, with target audiences, defined aims, and seasonal variations identified therein.
Successfully branding a health and wellness business in 2023 requires multiple stages of development. With a strong name and brand identity, you can then start the work of mapping out your business’s brand journey.
Follow Medical Trends And Adapt
The health and wellness sector is a fast-moving industry, it has a parallel dynamic to medical research sectors such as neuroscience and genetics. To stay competitive, and position your brand as an industry leader, you have to stay alert to medical trends and developments.
Whether your venture is oriented towards customers with a fundamental faith in science or those motivated by a general skepticism of Western medicine, your business needs to respond to the relevant medical trends. By building this dynamic into your brand you can reinforce trust and loyalty amongst your users.
A Client-First Approach
Ultimately, strong branding is about adopting a customer-oriented approach that builds a relationship on a level deeper than economics. To this end, reaching out to a brand name service helps you land on a powerful name that connects with your customers instantly.
The health and wellness industry is a vibrant sector with huge potential for newcomers – but only if they land a powerful brand that fixes them in the minds, hearts (and any other body part) of their customers.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.